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Project:
Aboca

Brand:
Aboca

Aboca, found in 13 different countries, is one of the leading companies in the field of natural healthcare products. Infographics designed by Vertigo Design decorate the lobby walls of its corporate headquarters. The infographics have since been reworked and enhanced with the aim of narrating the history of Aboca on its Company Profile. This project was envisioned in order to demonstrate the complexity and scientific rigour of industrial manufacturing. The diagrams and abacus are more effective than words in explaining the various production stages – research, cultivation and finally product distribution – as well as the richness of herbal products.