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Project:
Innovation through innovation

Brand:
Almaviva

A multi-subject advertising campaign for one of Italy’s leading companies in the field of IT.
This series of advertisements helped Almaviva launch its payoff entitled “Innovazione per l’Innovazione” (Innovation through Innovation).
The letters seem to move across the ads, guiding observers through what is being done by the most important IT company in Italy


The theme of integration takes centre stage in this series of advertisements for Almaviva

Multi-subject advertising campaign promoting the company’s actions worldwide